Leather is a very clever material... we all know how you have to 'wear in' your new shoes to ensure that they mould perfectly to your foot for maximum comfort. However, you need to make sure the leather moulds in the right way and adjusts to your foot correctly.
Shoe horns are the best way to preserve the shape and structure of the 'heel' of the shoe, keeping your shoes box fresh for longer.  

Who should use a Shoe Horn?

Everyone and anyone with a pair of shoes should take a few extra seconds to apply their shoes correctly with a Shoe Horn.
If your shoes are a little bit too small, Shoe Horn's will aid your foot to slip into the shoe more comfortably and saves you crumpling the back - more comfort and better appearance long term.
Shoes which are polished can also become stiff and be a tighter fit for the wearer. With a shoe horn you can preserve the life and stop wrinkling of the leather, and maintain its original appearance!